In today’s dynamic business landscape, being a visionary entrepreneur isn’t enough. We live in a noisy world, where influencers sell their ‘best lives’ and it feels like there is always a race to be on top of the latest social media trend. 

All too often the basics are overlooked. There is a way to cut through the noise and stand out from the crowd. 

Are you eager to harness the incredible potential of media to boost your leads but don't quite know where to begin? Well, you're not alone, and I'm here to guide you on your journey.

In today's fast-paced world, it can be challenging to understand what Journalists might find compelling if you're not launching a brand-new product or service. The constant churn of the 24/7 news cycle can be overwhelming, but here's the exciting part: it also presents a fantastic opportunity for independent business owners like you to ramp up your sales without breaking the bank.

September, often regarded as a transitional month, holds a unique significance in my life. It's a time for new beginnings, a period when I set goals and challenge myself to step out of my comfort zone. 

This September was particularly special as it marked Sepsis Awareness Month, an opportunity for me to share my personal experience and raise awareness about the traumatic loss of my beloved father, John O'Rourke, to this life-threatening condition.

In this blog post, I'll explain why your communication strategy is crucial and how trust has become the new currency in the modern era.

Lessons from Remote Working; A month running my media training and communications coaching business from Lanzarote.

In a world filled with noise, connecting with specific media outlets can be a game-changer for your brand. By getting clear on your brand's values and embracing the power of storytelling, you can create communications that build trust and leave a lasting impact. Don't underestimate the significance of media coverage and the immense audience it can bring. Let me assist you in navigating the media landscape and making your voice heard.

I think a blue sky thinking session can be so useful. We all limit ourselves so much day to day that it’s really important to think what if there were no limitations?

I can confidently say that if we do not at least try to communicate with empathy we will at best add to our growing list of problems and at worst escalate a simple problem into a full-blown crisis.